ASR Ranking is a new search engine page ranking algorithm that allows search engines to rank search results higher for websites where the owners or promoters of those websites have a history of performing actions or events defined as Activity. The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites. Websites will rank higher in the search engines results page (SERP) when the ASR Ranking is higher. People searching the Internet benefit by having their search results include websites with more up-to-date information about products, services and content; fewer dead links on the visited websites; more search results from websites that are maintained on a regular basis and better feedback from inquiries sent to the website by those people who are searching. An analogy would be similar to walking into a store where there are no employees to provide customer service such as answering questions or taking product returns. This is a store with low activity. On the other hand, a store with multiple people providing prompt customer service is a store with high activity. It is easy to identify this type of activity when you physically walk into a brick-and-mortar store but is very difficult to recognize when you visit an online store (website). ASR Ranking offers the tool to separate the two by ranking a website higher in the search results when that website has higher activity, therefore, a higher ASR Ranking. Website owners and promoters benefit due to no direct costs to promote their websites, an increase in traffic to their website and a higher visibility on the search engines.