PHILOSOPHY 1, business values: create wealth for society, so that employees realize the value of Kingliving to all the resources from the special social, survival and development is inseparable from society, back to society for the benefit of the community and the creation of wealth is our duty and obligation. Development in the future, gold will continue to practice the special values of its own into the trend of social development for the community to provide the best cost performance products, advocacy and promotion of advanced enterprise culture, the maximum improve the economic and social benefits, in the bigger and stronger in the enterprise for the community to create greater wealth for the great rejuvenation of the Chinese nation and the progress of human society and make their due contributions. Employees are the company's first capital, is the source of the power of enterprise development. Wholeheartedly rely on the staff to do business is an unswerving policy of payment in order to special efforts to enhance staff's material and cultural quality of life and realize the value of payments to special employees consistent pursuit. With the development of enterprises grow, will create a special payment in order to give full play to all the staff's enthusiasm and creativity of the environment and conditions for employees to achieve self-worth to build a broad platform; to build the same employee benefits and values consistent with a common vision for the enterprise, the staff at the same time struggle for the company to realize their life values, to achieve a common success of enterprises and employees. 2, an entrepreneurial spirit: the challenges ahead, to look beyond "Challenge the Future" is courage, is boldness, and the consciousness. Challenge of the future payments to reflect the special self-improvement, hard work and enterprising brilliant practice, reflects the payment in order to the development of a strong desire for special people, showing the payment as a special person to focus on the future strategic vision. "Challenge the Future" We need to learn and increase knowledge in reserve; need to innovate, and constantly breakingliving stereotypes; need for hard work, and to target the implementation of the operation; need for efficient, rapid response, seizing every opportunity to develop their own; in need of unity, all payments to special peopleæ‹§æˆä¸€è‚¡ç»³ one heart and mind co-operation. "Look beyond" is the driving force direction, is the aim. Kinglivingliving to the birth and development of special process which is constantly updated to pursue bigger, better, stronger, better course. "Look beyond" is to be competitive in the market, constantly ahead of the competition, beyond advanced; in the reform and development, denied the old me, beyond the self, to create a new me; that is necessary to go beyond survival, beyond the development. 3, Jin-lai special goal: Century grant to special, the world gold to special Kinglivingliving to special inception, after several years of struggle hard work, innovation and development, has become highly competitive and innovative vitality of the modern enterprise. The face of new opportunities and challenges, gold to special people ambitious, with pride and enthusiasm drew a hundred grand. Kinglivingliving to special people look forward to the move toward a broader world, with their wisdom and hard work to build a prosperous centuries, the world's brilliant golden ect to special. This is the trend of the times to give gold to special and each one payment in order to special people's sacred mission. "Century grant to special, the world gold to special" is a strategic goal, we need to in every respect, bit by bit to proceed, step by step to implement, but also need to grant to each of us special people based on their posts, and do solid work, innovation and hard work to achieved. We need to create a first-class products, first-class brand, first-class benefits, first-class corporate image, first-class rate of development, first-class workforce, first-class enterprise management, first-class science and technology to achieve. All of our work, we must work hard toward that goal. 4, corporate style: truth-seekingliving, pragmatic, cooperative and efficient Kinglivingliving to special to be in the new period of development to achieve a more stable development, we must establish a "truth-seekingliving, pragmatic, cooperative and efficient" style of work. "Truth" means that everything must be done to explore, follow and the use of objective laws, to be realistic. "Pragmatic" is to do everything from the reality, do solid work. "Truth", "pragmatic" demands that we grant to each person seekingliving special truth, speak the truth, do solid work. Only everyone tells the truth, seek truth, in order to ensure that information flow, in order to achieve genuine communication can be made according to the facts of science the correct decision. Only all do solid work, solid work, in order to bring the company's decision-makingliving into practical work, in order to improve execution in order to bring beautiful grand into a reality. We must resolutely oppose Qishangmanxia, every yin yang illegally, flattery, formalism, Fudging and glossy, fraud etc. and contrary to the phenomenon of pragmatic and behavior. "Cooperation" is to closely cooperate with the active collaboration. Co-produce together, co-generation efficiency, cooperation and win-win generated. This is a large-scale systems to ensure harmonious functioning, healthy development, it needs various units, various departments in various fields, all ects and all links, all processes in all positions, each employee close coordination between the sincere cooperation. "Cooperation" First of all elements of an enterprise's internal co-operation, to break the small group mentality, individualism, and ideological barriers, all Bureau of gold to large weight, in order to achieve the overall effectiveness of the team to play at the same time, "cooperation" also means the external customers of the co-operation, it is necessary in order to promote common development and seek common interests as the starting point, to complement each other to achieve win-win situation. "Efficient" means that the situation should be pursued Banshimeshi high efficiency, high returns. The present era is an era of efficiency in winning. We are facing a rapidly changing market economy, the payment in order to special to get rapid development, we must seize the opportunity, rapid response, vigorous and resolute, efficient operation, and does not allow excessively bureaucratic wrangling. To optimize workflow, establish a highly efficient operating mechanism to ensure that decision-makingliving, product development, marketing, production management, capital operation and human resource development and other ects can be ahead of the competition. Only then will we be able to survive, can develop. 5, the development concept: their advantage, and gr the opportunity Kinglivingliving to special development practices to fully verify that the "advantage, and gr the opportunity," the idea of the important decisions on the role of enterprise development. The face of new opportunities and challenges, payment in order to continue to unswervingly uphold the special accurate gr of their own unique advantages, and something to do certain things. On the one hand we must focus on finding, mining, cultivation, and create the potential advantages of business; the other hand, found a high degree of sensitivity to gr and make good use of everything that is conducive to business development opportunities, make full use of social resources, integration of social resources, the momentum and the on the rapid development of long-term development of enterprises to open up new roads. 6, management philosophy: human-oriented management, market-oriented operation "Human management" refers to the payment as a special management should adhere to the people-oriented, the people as the first factor in the implementation of the management. All management should focus on the mobilization and to develop people's initiative, enthusiasm and creativity to carry out. We must uphold and prospering enterprise strategy, and timely payment in order to attract high-quality talent to join special and create a talent come to the fore and viable mechanism; should adhere to democratic management, and give full play to the wisdom of staff skills and ownership in the enterprise management role; perseverance to carry out ideological and political work to fully inspire employees to create passion and dedication; should adhere to attach importance to the needs of employees, care for our staff of life, respect for employee's personality, to improve the workingliving conditions of employees, safeguard the legitimate rights and interests of employees and create a harmonious environment for the management of order and . "Market-oriented operation" means that we grant to the internal management of special way according to the operation of the market. We are the market trading rules and operation of the means of the successful introduction of the corporate management, has formed a unique internal market-oriented management model, its core is this: the introduction of competition of human resources, logistics and implementation of trade links, and information flows link the promised services, capital flow to implement their profits. This model effectively implement the internal management and external markets, dockingliving, significantly reducing operating costs and improve operational efficiency of enterprises and promoting enterprise development. In the new period of development, we must continue to adhere to and continue to improve this model, continuing to explore more efficient ways to run the operation, enhance corporate management level, enhance their overall competitiveness. 7, management philosophy: honesty and trustworthiness, to seize the opportunities, competing and win-win Honesty and trustworthiness of the Chinese nation's traditional virtues of which we always abide by the payments to special principles of operation for many years. Market economy is a credit economy, market competition to win the victory, we must observance of the faith-based concept. In the business activities, talk about faith, disloyal, observe the contract, Jiannuo performance, match words with deeds. To win customers with our sincerity and consumers of gold to special trust and loyalty. Market economy is a competitive economy, but also opportunities for the economy. In the market competition, opportunity is everywhere but fleeting, who seized the opportunity to make good use of opportunities and competition in the market gr s the initiative, we can develop. We need from a planned economy to liberate the thinkingliving mode, with a market economy vision and courage to capture business opportunities, at all times maintain a high degree of sensitivity on the market fast-changing, always maintain an accurate market trends common sense and keep the market from operating activities The decisive functioning. In today's society has entered a co-operation "win-win" era, any business to develop, are inseparable from the cooperation with upstream and downstream customers can not do without the support of social resources. Kinglivingliving to special order to develop, it must seek co-operation in the competition, in co-operation in seekingliving to compete with the social partners to share resources, and upstream and downstream customers sincere cooperation, create a "win-win", seek common development. 8, the product concept: excavation needs, the creation of features, quality and excellence Product is the fundamental enterprise competition is the basis for enterprise survival and development. Kinglivingliving to special to do strong, and bigger, so a long time, we must continue to tap the market demand, the creation of distinctive characteristics, marketable products. To continuously increase the market research to understand consumer demand, look for the market blind spots to develop a new selling point products. To innovative thinkingliving, open ideas, enhance the predictability of market trends and forward-lookingliving, and tap potential demand, expand into new markets. To continuously adhere to market-oriented, and constantly increasing product development, improve the technological content of products to develop a unique, unique personality, the best cost performance products, and strive to achieve what others do not have, people I excellent, excellent I were fine people fine I might. We should adhere to the product quality as enterprise life, to treat every process, every ect of strict quality control, guarantee to produce special products 100% qualified, to provide consumers with superior quality products to improve the payments to special products in the market on the competitive advantage. 9, the market philosophy: everything to obey the market, all customer service and satisfaction of all consumers "3 all" concept since 1999, has been proposed, has become a special majority of payments to employees a competitive market, decisive market consensus and principles. In the new period of development, we should further promote and strengthen this concept to all of our work in this concept as the starting point and final goal of the enterprise's party, government, engineering, mission organizations, marketing, production, supply, research the various links, high-level, mid-level, grass-roots of the staff concerned thought, speech and action are able to obey the market, customer service and customer satisfaction can make. We are talkingliving about the concept of the market refers to each of us who work in a specific process corresponding to the upper and lower; our customers covers the concept of all contacts with the grant to specific people, including consumers, dealers, suppliers, collaborators, visits to tourist those who, for these customers, we must do everything to provide them with the most sincere of the most intimate of the most thoughtful service. 10, the staff code of conduct: loyalty payments to special, fulfill their duties Kinglivingliving to special payments to all of our special one common homeland, and that each of our employees live and work and realize the value of life rely on. Gold to rise and fall of special relationship between the vital interests of each person can be said that payment as a special staff-hsing, xing, gold to decline the special staff difficulties. Therefore, gold to special interests are paramount for each employee long-term and fundamental interests. Each of our employees to be absolutely loyal to special payments. All the words and deeds are subordinated to corporate interests, must maintain a high degree of unity with the corporate interests. At any time, anywhere, under any circumstances, it is necessary to large Bureau of gold weight, solidarity and close cooperation; necessary to grant to special business first, loyalty, hard work hard work; to gold for special emphasis on the development and dedication to work this mission. Is not conducive to payment as a firm not do something special, is not conducive to payment as a special firm did not say the words, and consciously safeguard payments to special interests and image.